The Online advertising blog is going to cover pretty much every form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. This will include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial ads, online classified advertising, advertising networks and e-mail marketing, (specifically excluding e-mail spam).
I'll look at both the advertiser and publisher's point for view as well as that of the end user.
From the publisher's point of view (and indeed the end user or viewer) this is the main revenue stream expected to support not just content, but also social networks, news and information. However, many end users regard online ads as a nuisance to be blocked or subverted, but these are typically the set of users who would rather not pay for content and expect content providers to host and serve content without any upfront charge.
From the advertisers point of view there is a hope that online markets will develop into cost effective ways of reaching the consumer - but that has not always panned out as expected.
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