We used to talk about the competitive advantage of internet over traditional advertising and that one major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. Over time the value of geotargeting a dayparting has been recognised but there is still a lot to be done to move traditional brand advertising budgets over to the Internet from channels such as TV. tHis can't be achieved by better targeting or new algos - in their current form AdWords, Yahoo! Search Marketing and Google AdSense enable ads are not going to compete with the likes of the 2012 Levi's superbowl campaign.
The question now is - can Internet display ads raise to the challenge?
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